We see it all the time. Small business owners’ race off chasing the latest shinny marketing baubles in the vain hope that they will rescue their business BUT it never works. That’s because their marketing efforts aren’t built on solid foundations.
“It is 10 times easier, faster and cheaper to sell to an existing client than it is to sell to a new client”
The reality is that we live in an offline and online World. The trouble is many businesses either have no or very little online presence while others spend most of their time and money on their online marketing.
I’m guessing that the problem is many entrepreneurs are trying to build a viable business on the smell of an oily rag BUT that’s the hard, slow and risky way. You work your butt off to build a business that delivers you an income stream and becomes an asset that you can flip later but for most it will only bring heartache.
Sometimes you just have to state the bleeding obvious…content that doesn’t support your marketing and sales strategy is a total waste of time and money. Seems pretty obvious, however do you have a methodology of avoiding this all to common trap? Intertype’s 3 step formula will help you to keep your content on track