The reality is people buy from those they Know Like and Trust AND they trust the physical World more than the Online World. The issue is the vast majority of us are skeptical of the businesses we encounter online…the scams, the spam, the fly-by-nighters are way more prevalent in the online World. But there are some simple tools you can use to bridge that credibility gap and the good news is th...
We see it all the time. Small business owners’ race off chasing the latest shinny marketing baubles in the vain hope that they will rescue their business BUT it never works. That’s because their marketing efforts aren’t built on solid foundations.
“It is 10 times easier, faster and cheaper to sell to an existing client than it is to sell to a new client”
The reality is that we live in an offline and online World. The trouble is many businesses either have no or very little online presence while others spend most of their time and money on their online marketing.
I’m guessing that the problem is many entrepreneurs are trying to build a viable business on the smell of an oily rag BUT that’s the hard, slow and risky way. You work your butt off to build a business that delivers you an income stream and becomes an asset that you can flip later but for most it will only bring heartache.