Ian Bosler

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About Ian Bosler

Ian Bosler is the founder of Intertype He helps businesses to grow their revenue. He does this by designing, building and deploying highly automated Marketing and Sales Processes that work in the offline and online World. This is done by using a unique Attract, Sell WOW framework. Click the following links to engage with the Marketing and Sales Techniques LinkedIn YouTube Twitter Facebook

Printed Books Vs eBooks Vs Audiobooks

Working out which format to self-publish your book is a common issue faced by all the authors I work with. Printed books vs ebooks vs audiobooks has become a battle in many author’s minds, much like the PC vs Mac wars that have raged for years. Let’s put this battle to bed once and for all.

By |2020-07-06T09:58:12+10:00July 6th, 2020|Self-Publishing|0 Comments

How Authors Can Prevent Hackers

This past week we heard of massive cyber-attacks impacting many countries including Australia. These cyber-attacks are becoming more commonplace and the damage caused is growing exponentially. This article explains how self-published authors can avoid becoming a victim.

By |2020-06-22T13:47:08+10:00June 22nd, 2020|Stop Press|Comments Off on How Authors Can Prevent Hackers

Self-Publishing Case Study Part 3 Publishing

The term publishing is a loose term that can mean different things to different people. For the purpose of this case study I consider publishing to be the simple act of having your book available for purchase.

By |2020-06-15T16:23:07+10:00June 15th, 2020|Self-Publishing|Comments Off on Self-Publishing Case Study Part 3 Publishing

Self-Publishing Case Study Part 2 Preparation

To take a raw manuscript and turn it into a professionally published book that is ready to buy involves over 1500 tasks. That may seem a lot however the 1500 tasks are after we streamlined the traditional processes.

By |2020-06-08T13:21:34+10:00June 8th, 2020|Self-Publishing|Comments Off on Self-Publishing Case Study Part 2 Preparation

Using events to market your book is child’s play

This article explores why and how authors can promote their work using online and offline events. Explore the benefits and downsides of the three main event channels...Micro Events, Virtual Events and Speaking From Stage.

By |2020-05-25T12:56:00+10:00May 25th, 2020|Self-Publishing|Comments Off on Using events to market your book is child’s play

Using Publicity to Promote Your Author Platform

This article explores why and how authors can promote their work using paid and free publicity. Explore the benefits and downsides of the three main publicity channels...paid, content and public relations.

By |2020-05-18T15:36:06+10:00May 16th, 2020|Self-Publishing|Comments Off on Using Publicity to Promote Your Author Platform

Using Mail to Get Your Author Message Across

This is the first communication cluster authors should look to develop. With the systems framework in place it will be fast, easy and low cost to move forward and you can use all forms of mail to communicate with your three target fan bases.

By |2020-05-11T17:00:07+10:00May 9th, 2020|Self-Publishing|Comments Off on Using Mail to Get Your Author Message Across

The Media Framework for Your Author Platform

Explore the Media Framework of the Author Platform Pyramid and how you can use it to amplify your messages. The media framework is important as this is where the work you’ve put into building the foundations and systems for your Author Platform becomes tangible.

By |2020-05-06T11:07:08+10:00May 6th, 2020|Self-Publishing|Comments Off on The Media Framework for Your Author Platform