When we look at goals we need to understand what you want to achieve in the short, medium and long term. This underpins a lot of the marketing hooks that are needed in the three phases of publishing (Preparation, Publishing, Promotion).
Do you ever look at your competitors marketing and business activities and wonder how do they do it? Do you wonder why they are so much more successful than you and how you can get to be where they are?
In business if you get the basics right, you're well on your way to business success. And one of the basics is to do “the right thing”…always. This holds true for all industries including the Printing Industry.
There are many examples throughout history where books were written and published unsuccessfully... until they changed the title of the book. In fact, some authors have ONLY changed the title of their books and have become best sellers after their first printing sold just a few copies.
Having grown our printing and publishing business from scratch meant that many of our systems and procedures where in need of some tidying up and being properly documented. Having done so has put us on another growth cycle.
Building credibility is vital to business success. It is a key building block to building trust and we all know that people only buy from people they “know like AND trust”. If you lack credibility you're unlikely to make sale, it’s as simple as that.
Every day each of us is bombarded with over 3000 marketing and branding messages. This cacophony of noise along with the million and one so called “marketing gurus” leads to confusion on the best way to communicate to potential and existing customers.
Brand loyalty is one thing that stands out and is a big factor behind the success of Big brands which got me thinking about how can you build a business that’s based on deep and significant customer relationships.
The other day I went in search of a thirtieth anniversary gift for my lovely wife. The gift buying journey was an interesting exercise on how marketing hasn’t changed a lot over 30 years and it highlighted how many businesses are still wasting opportunities and pissing off prospective customers.
Online and offline marketing nowadays is much like the PC Vs Mac war that rages across the World and leads to many heated discussions around the water cooler.