Most businesses put all of their efforts into getting new customers but forget the value of keeping great relationships with their existing client database. In most circumstances and most industries it’s a lot cheaper and a lot easier to up-sell or resell to existing clients than it is to try to find new clients.
Tracking your prospects - from first awareness of your brand through to making a sale - and then further purchases and referrals given is incredibly important. Done correctly it can get you more clients who spend more money. Done badly you may be losing some of the prospects you put a lot of effort into trying to reach in the first place. Below I outline a 6 step process that you can follow in boosting your nurturing efforts.
What is your new customer experience? Are you like most businesses, send a quick thank you email with an attached contract or invoice? How do you think your new customer feels about that email? Standing out from your competitors is a simple as thanking them properly.
We often have people tell us that they have tried brochure deliveries before - they’ve tried having pamphlets delivered into letter boxes but it doesn't work. It’s true that any marketing tactic implemented wrongly won't work but it is possible to use brochures as an effective lead generation source [...]
I spend a lot of time networking and a lot of time reading business forums and connecting with the business owners that I meet. A common question that people ask is how do I get my customers? It's a perfectly valid question. Without customers purchasing your product or service you don't have a business. If you're not making any money then you're very quickly going to go out of business.
Effective Lead generation is make or break for every single business. If you don't attract new leads then you are going to struggle to stay in business for the long term. Yes, selling is obviously important but without leads in the first place you have no one to convert.
The reality is people buy from those they Know Like and Trust AND they trust the physical World more than the Online World. The issue is the vast majority of us are skeptical of the businesses we encounter online…the scams, the spam, the fly-by-nighters are way more prevalent in the [...]
We see it all the time. Small business owners’ race off chasing the latest shinny marketing baubles in the vain hope that they will rescue their business BUT it never works. That’s because their marketing efforts aren’t built on solid foundations.
“It is 10 times easier, faster and cheaper to sell to an existing client than it is to sell to a new client”
The reality is that we live in an offline and online World. The trouble is many businesses either have no or very little online presence while others spend most of their time and money on their online marketing.