Working out which format to self-publish your book is a common issue faced by all the authors I work with. Printed books vs ebooks vs audiobooks has become a battle in many author’s minds, much like the PC vs Mac wars that have raged for years. Let’s put this battle to bed once and for all.
Postage can be a major cost element for self-published authors. Get this wrong and you will adversely impact sales and reduce profitability. In this article I explore options for recovering postage costs while optimising the self-published author’s profitability.
The term publishing is a loose term that can mean different things to different people. For the purpose of this case study I consider publishing to be the simple act of having your book available for purchase.
To take a raw manuscript and turn it into a professionally published book that is ready to buy involves over 1500 tasks. That may seem a lot however the 1500 tasks are after we streamlined the traditional processes.
This article explores why and how authors can promote their work using online and offline events. Explore the benefits and downsides of the three main event channels...Micro Events, Virtual Events and Speaking From Stage.
This article explores why and how authors can promote their work using online and offline events. Explore the benefits and downsides of the three main event channels...Micro Events, Virtual Events and Speaking From Stage.
This article explores why and how authors can promote their work using paid and free publicity. Explore the benefits and downsides of the three main publicity channels...paid, content and public relations.
This is the first communication cluster authors should look to develop. With the systems framework in place it will be fast, easy and low cost to move forward and you can use all forms of mail to communicate with your three target fan bases.
Explore the Media Framework of the Author Platform Pyramid and how you can use it to amplify your messages. The media framework is important as this is where the work you’ve put into building the foundations and systems for your Author Platform becomes tangible.
Confused about what tech tools you need for your author platform? You’re not alone but this article for non-geeks will guide you through the essentials.
