Sustainable Printing – The Supply Chain Approach
Sustainable Printing - The Supply Chain Approach. Discover Intertype's approach to sustainable printing that helps customers to achieve sustainability goals while helping their bottom line.
Printed Books Vs eBooks Vs Audiobooks
Working out which format to self-publish your book is a common issue faced by all the authors I work with. Printed books vs ebooks vs audiobooks has become a battle in many author’s minds, much like the PC vs Mac wars that have raged for years. Let’s put this battle to bed once and for all.
Minimise Book Postage Costs
Postage can be a major cost element for self-published authors. Get this wrong and you will adversely impact sales and reduce profitability. In this article I explore options for recovering postage costs while optimising the self-published author’s profitability.
Self-Publishing Case Study Part 3 Publishing
The term publishing is a loose term that can mean different things to different people. For the purpose of this case study I consider publishing to be the simple act of having your book available for purchase.
Self-Publishing Case Study Part 2 Preparation
To take a raw manuscript and turn it into a professionally published book that is ready to buy involves over 1500 tasks. That may seem a lot however the 1500 tasks are after we streamlined the traditional processes.
Self-Publishing Case Study Part 1
This article explores why and how authors can promote their work using online and offline events. Explore the benefits and downsides of the three main event channels...Micro Events, Virtual Events and Speaking From Stage.
Using events to market your book is child’s play
This article explores why and how authors can promote their work using online and offline events. Explore the benefits and downsides of the three main event channels...Micro Events, Virtual Events and Speaking From Stage.
Using Publicity to Promote Your Author Platform
This article explores why and how authors can promote their work using paid and free publicity. Explore the benefits and downsides of the three main publicity channels...paid, content and public relations.
Using Mail to Get Your Author Message Across
This is the first communication cluster authors should look to develop. With the systems framework in place it will be fast, easy and low cost to move forward and you can use all forms of mail to communicate with your three target fan bases.
The Media Framework for Your Author Platform
Explore the Media Framework of the Author Platform Pyramid and how you can use it to amplify your messages. The media framework is important as this is where the work you’ve put into building the foundations and systems for your Author Platform becomes tangible.