Don’t kid yourself, your prospects will look for independent proof of the value creation claims you make within your proposals and the internet has made it very easy for them.
To be effective the evidence has to be available from different sources which means you can no longer simply rely on placing it within your website. To cover off on the proof you require for your proposals, Intertype has created a unique “proofing” service that spans the four key evidence areas.
Intertype has invested heavily in latest digital print technologies which allows for the economical creation of hard copy evidence that is tuned to particular opportunity you are bidding for. Common items of sales collateral include:
- Corporate profiles that are tuned to your prospects industry
- Fact sheets
- Case studies
- Even your email signatures may benefit from a makeover
Intertype can advise you on the content that should be added to your website. If you don’t have a website, Intertype can build you a business wide site alternatively we are increasingly developing economical microsites (3-5pages) that are tuned to the solutions you provide to your prospects industry.
Our social media content creator has quickly become an important member of Intertype’s team. Article, blog, video and social media posts are created and distributed to over 100 article, blog, video and social media sites. This approach creates an enormous amount of social proof which is accessed via all the search engines. It has the added benefit of creating a large number of Google friendly back links to your website which will improve your search results.
Webinars are a great way to demonstrate your expertise in a subject area. Until now webinars had to be delivered in a “live” timeframe which could limit your prospects ability to view your content. Intertype has invested in the latest webinar technology which delivers a “live look & feel” but allows your prospects to view the webinar to their own schedule. The added benefit is that the webinar can be reused over a long period of time and many proposals.