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Build Your Author Platform System
Successful authors have one thing in common, and that is an Author platform. This is what underpins the
Using Personas to Define Your Ideal Reader
Personas, sometimes referred to as Avatars, are an amazingly powerful tool for creating your marketing
How to Define the Audience for Your Book
A big and common mistake I see way to often is Authors thinking that everybody is their target audience
Read this before you start your book
When we look at goals we need to understand what you want to achieve in the short, medium and long term
Good Graphic Design is Good Business
Look at the successful businesses around you and you will notice one of the things they have in common
This is Big in the Digital Printing World
Intertype takes out the Best in Show award at the annual PIXI Awards that showcases the best applications
Marketing Success
Do you ever look at your competitors marketing and business activities and wonder how do they do it?
The Choice is Simple
In business if you get the basics right, you're well on your way to business success. And one of the
How to Create an Amazing Book Title
There are many examples throughout history where books were written and published unsuccessfully... until
Do You Know What To Do Next?
Having grown our printing and publishing business from scratch meant that many of our systems and procedures
