Every day each of us is bombarded with over 3000 marketing and branding messages. This cacophony of noise along with the million and one so called “marketing gurus” leads to confusion on the best way to communicate to potential and existing customers.
Brand loyalty is one thing that stands out and is a big factor behind the success of Big brands which got me thinking about how can you build a business that’s based on deep and significant customer relationships.
Intertype has done it again…another World’s first (stay tuned, there's more coming) Don’t take our word for it, the following press release from Color-Logic has already attracted interest from around Australia and Internationally.
The other day I went in search of a thirtieth anniversary gift for my lovely wife. The gift buying journey was an interesting exercise on how marketing hasn’t changed a lot over 30 years and it highlighted how many businesses are still wasting opportunities and pissing off prospective customers.
I’m much the same as you, I like to save money however there is a bigger prize to be had that goes way beyond simply reducing prices. Marketing performance, complex supply chains and ever evolving technologies are the three main issues that make it too hard for the untrained person to make sense of, let alone unlock hidden value.
Online and offline marketing nowadays is much like the PC Vs Mac war that rages across the World and leads to many heated discussions around the water cooler.
It's tough in business, made even tougher when you operate in a competitive market. As a business owner you need to constantly work out your "competitive muscles" to stay ahead of the game. These three simple tactics will have your competitors wondering what hit them.
Most businesses put all of their efforts into getting new customers but forget the value of keeping great relationships with their existing client database. In most circumstances and most industries it’s a lot cheaper and a lot easier to up-sell or resell to existing clients than it is to try to find new clients.
Tracking your prospects - from first awareness of your brand through to making a sale - and then further purchases and referrals given is incredibly important. Done correctly it can get you more clients who spend more money. Done badly you may be losing some of the prospects you put a lot of effort into trying to reach in the first place. Below I outline a 6 step process that you can follow in boosting your nurturing efforts.
What is your new customer experience? Are you like most businesses, send a quick thank you email with an attached contract or invoice? How do you think your new customer feels about that email? Standing out from your competitors is a simple as thanking them properly.