This Blog Contains Publishing and Printing Articles

Sustainable Printing - The Supply Chain Approach. Discover Intertype's approach to sustainable printing that helps customers to achieve sustainability goals while helping their bottom line.

Sometimes you just have to state the bleeding obvious…content that doesn’t support your marketing and sales strategy is a total waste of time and money. Seems pretty obvious, however do you have a methodology of avoiding this all to common trap? Intertype’s 3 step formula will help you to keep your content on track

We see it all the time. Small business owners’ race off chasing the latest shinny marketing baubles in the vain hope that they will rescue their business BUT it never works. That’s because their marketing efforts aren’t built on solid foundations.

Do you ever look at your competitors marketing and business activities and wonder how do they do it? Do you wonder why they are so much more successful than you and how you can get to be where they are? 

I spend a lot of time networking and a lot of time reading business forums and connecting with the business owners that I meet. A common question that people ask is how do I get my customers? It's a perfectly valid question. Without customers purchasing your product or service you don't have a business. If you're not making any money then you're very quickly going to go out of business.

Every day each of us is bombarded with over 3000 marketing and branding messages. This cacophony of noise along with the million and one so called “marketing gurus” leads to confusion on the best way to communicate to potential and existing customers.

Recently I took up an opportunity to sponsor The inaugural B2B Marketing Leaders Forum. For me B2B Marketing has been a 30year passion of mine and underpins the products and services I provide in my “printing” business. This article gives a high level view of the conference, where B2B Marketing is at in Australia and dives into my view of the highlights and lowlights. In doing this I may tread on some toes so if you don’t like reality checks you’ve been warned.

Have you ever wondered why the person or client you are speaking to is not responding or reacting to your proposals or recommendations in a positive manner?

This morning I saw an article on how to market your business on a shoestring. On the surface the premise seems to make sense until you start to think about how stupid the concept really is.

It’s a fact. The search engines love content and the community you serve loves content that delivers value. By creating value delivering article and blog posts you can kill the “two birds with one stone”. The trouble is; creating articles can be a very time consuming process…until now. This article shows how I turn out 500 word “value delivering” articles in under 30 minutes.

The reality is people buy from those they Know Like and Trust AND they ...

Sustainable Printing - The Supply Chain Approach. Discover Intertype's approach to sustainable printing that helps customers to achieve sustainability goals while helping their bottom line.

With BREXIT in the UK and a new President in the White House trumpeting “buy American, hire American” it has become very obvious to me that all of us Aussies need to get on board and support the grass roots of our economy by buying Aussie made and Aussie owned.

After yet another time wasting cold call from a self proclaimed SEO expert I had to get something off my chest.

Brand loyalty is one thing that stands out and is a big factor behind the success of Big brands which got me thinking about how can you build a business that’s based on deep and significant customer relationships.

“It is 10 times easier, faster and cheaper to sell to an existing client than it is to sell to a new client”

It's tough in business, made even tougher when you operate in a competitive market. As a business owner you need to constantly work out your "competitive muscles" to stay ahead of the game. These three simple tactics will have your competitors wondering what hit them.

Everyday in Australia, the UK and USA over 20 million people, business owners, sales reps, bid managers etc, produce over 20 million B2B, or business to business, proposals. The vast majority, approximately 90% of which, will fail. I believe that with the right mindset and some basic training, most proposal managers can easily double or triple their success rates.

The other day I went in search of a thirtieth anniversary gift for my lovely wife. The gift buying journey was an interesting exercise on how marketing hasn’t changed a lot over 30 years and it highlighted how many businesses are still wasting opportunities and pissing off prospective customers.

The key to marketing success is to stand out and get noticed…for all the right reasons. If you think an e-card is going to achieve this you need to think again. Last year my inbox and junk email folder was flooded with over 300 e-cards, naturally none of them were opened so from a relationship development perspective they were a total waste of time and effort.

The reality is that we live in an offline and online World. The trouble is many businesses either have no or very little online presence while others spend most of their time and money on their online marketing.

What is your new customer experience?   Are you like most businesses, send a quick thank you email with an attached contract or invoice? How do you think your new customer feels about that email? Standing out from your competitors is a simple as thanking them properly.

External Market Factors: Businesses don't operate in a vacuum and are constantly bombarded by ...

Building credibility is vital to business success. It is a key building block to building trust and we all know that people only buy from people they “know like AND trust”. If you lack credibility you're unlikely to make sale, it’s as simple as that.

There are many examples throughout history where books were written and published unsuccessfully... until they changed the title of the book. In fact, some authors have ONLY changed the title of their books and have become best sellers after their first printing sold just a few copies.

Every day we are bombarded by an avalanche of marketing messages and the bombardment is only getting worse. Did you know that on just one communications channel, the Internet, the following occurs in just one minute:

Tracking your prospects - from first awareness of your brand through to making a sale - and then further purchases and referrals given is incredibly important. Done correctly it can get you more clients who spend more money. Done badly you may be losing some of the prospects you put a lot of effort into trying to reach in the first place. Below I outline a 6 step process that you can follow in boosting your nurturing efforts.

Printing Gets Your Message Heard: three ways t0 improve your usage of brochure deliveries ...

At Intertype we recently surveyed over 3,000 businesses to discover their plans for leveraging the Christmas season to help build relationships with their customers. There are some surprises in the results. Let’s drill down into each of the three questions

In business if you get the basics right, you're well on your way to business success. And one of the basics is to do “the right thing”…always. This holds true for all industries including the Printing Industry.

You can have the latest and most expensive equipment, amazing staff or a unique and world beating product or service however without this asset you do not have a business. This asset is the key driver of cash for every business which also establishes your business as a saleable (and valuable) entity.

Most businesses put all of their efforts into getting new customers but forget the value of keeping great relationships with their existing client database. In most circumstances and most industries it’s a lot cheaper and a lot easier to up-sell or resell to existing clients than it is to try to find new clients.

Having grown our printing and publishing business from scratch meant that many of our systems and procedures where in need of some tidying up and being properly documented. Having done so has put us on another growth cycle.

Elevate your postcard marketing with digital printing. Explore tips, design ideas, and effective techniques ...

Effective Lead generation is make or break for every single business. If you don't attract new leads then you are going to struggle to stay in business for the long term. Yes, selling is obviously important but without leads in the first place you have no one to convert.

Online and offline marketing nowadays is much like the PC Vs Mac war that rages across the World and leads to many heated discussions around the water cooler.