Blog2023-07-19T16:13:57+10:00

This Blog Contains Publishing and Printing Articles

Look no further than this blog for witty, informative tips and tricks on self-publishing, printing and marketing. From advice on the best software to use to create a dynamic book cover design, our articles provide the insight you need to reach your readers and make a lasting impression. With our extensive array of topics from publishing basics to SEO optimization, this blog is sure to give you the creative edge you need in today’s market. Plus, we have plenty of fun quizzes and activities for those who want a break from all things writing-related. Get started with us today and explore all that self-publishing has to offer! To see some of Intertype’s publishing success stories visit our online bookstore.

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  • Marketing funnel, marketing and sales process, book print on demand, self-publishing, author platform,

Printed Books Vs eBooks Vs Audiobooks

Self-Publishing|

Working out which format to self-publish your book is a common issue faced by all the authors I work with. Printed books vs ebooks vs audiobooks has become a battle in many author’s minds, much like the PC vs Mac wars that have raged for years. Let’s put this battle to bed once and for all.

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  • marketing print

Best Marketing Communication Tools

Marketing|

Every day each of us is bombarded with over 3000 marketing and branding messages. This cacophony of noise along with the million and one so called “marketing gurus” leads to confusion on the best way to communicate to potential and existing customers.

  • ethical printing, do the right thing

The Choice is Simple

Marketing|

In business if you get the basics right, you're well on your way to business success. And one of the basics is to do “the right thing”…always. This holds true for all industries including the Printing Industry.

  • shoestring Marketing

Shoestring Marketing Sucks

Marketing|

This morning I saw an article on how to market your business on a shoestring. On the surface the premise seems to make sense until you start to think about how stupid the concept really is.

  • Online Vs Offline

Do You Have the Balance Right?

Marketing|

The reality is that we live in an offline and online World. The trouble is many businesses either have no or very little online presence while others spend most of their time and money on their online marketing.

  • printing, graphic design, ring binders, tab dividers

Want to reduce your printing expenses?

Sustainable Printing|

I’m much the same as you, I like to save money however there is a bigger prize to be had that goes way beyond simply reducing prices. Marketing performance, complex supply chains and ever evolving technologies are the three main issues that make it too hard for the untrained person to make sense of, let alone unlock hidden value.

  • self-publishing, print on demand, book printing

Good Design is Good Business

Graphic Design|

Look at the successful businesses around you and you will notice one of the things they have in common is consistent branding along with attractive visuals. I look to Apple as being one of the best in the World at the visual manifestations of their brand. They even extend this into industrial design to create a complete package.

  • printing brochures Intertype

Get in Shape to Compete BIG TIME!!!

Marketing|

It's tough in business, made even tougher when you operate in a competitive market. As a business owner you need to constantly work out your "competitive muscles" to stay ahead of the game. These three simple tactics will have your competitors wondering what hit them.

  • Marketing funnel, marketing and sales process, book print on demand, self-publishing, author platform

Minimise Book Postage Costs

Self-Publishing|

Postage can be a major cost element for self-published authors. Get this wrong and you will adversely impact sales and reduce profitability. In this article I explore options for recovering postage costs while optimising the self-published author’s profitability.

  • graphic design

World’s First Collaborative Finished Artwork Service

Stop Press|

A recent survey highlighted that over 90% of artwork files contain errors that add to production costs, that negatively impact production deadlines and often result in “off brand” marketing & sales communications all of which leads to reduced marketing ROI says Ian Bosler the CEO and chief innovator at Intertype.

  • Marketing funnel, marketing and sales process, book print on demand, self-publishing, author platform,

Printed Books Vs eBooks Vs Audiobooks

Self-Publishing|

Working out which format to self-publish your book is a common issue faced by all the authors I work with. Printed books vs ebooks vs audiobooks has become a battle in many author’s minds, much like the PC vs Mac wars that have raged for years. Let’s put this battle to bed once and for all.

  • Intertype Printing

How to Write Articles and Blog Posts…the Easy Way

Marketing|

It’s a fact. The search engines love content and the community you serve loves content that delivers value. By creating value delivering article and blog posts you can kill the “two birds with one stone”. The trouble is; creating articles can be a very time consuming process…until now. This article shows how I turn out 500 word “value delivering” articles in under 30 minutes.

  • Marketing funnel, marketing and sales process, book print on demand, self-publishing, author platform,

How Authors Can Prevent Hackers

Self-Publishing|

This past week we heard of massive cyber-attacks impacting many countries including Australia. These cyber-attacks are becoming more commonplace and the damage caused is growing exponentially. This article explains how self-published authors can avoid becoming a victim.

  • credibility kit, brochure, catalogue

Fake or Credible?

Marketing|

Building credibility is vital to business success. It is a key building block to building trust and we all know that people only buy from people they “know like AND trust”. If you lack credibility you're unlikely to make sale, it’s as simple as that.

  • Author Platform, Self-publishing, book marketing, Digital printing, print on demand

Build Your Author Platform System

Self-Publishing|

Successful authors have one thing in common, and that is an Author platform. This is what underpins the success of their first book and facilitates their next publishing project. A well-designed author platform reduces the marketing and sales efforts while improving the buyers’ experience. And no, they don’t have to start out high tech.

  • custom thank you cards

Printed Marketing Tools

Marketing|

Tracking your prospects - from first awareness of your brand through to making a sale - and then further purchases and referrals given is incredibly important. Done correctly it can get you more clients who spend more money. Done badly you may be losing some of the prospects you put a lot of effort into trying to reach in the first place. Below I outline a 6 step process that you can follow in boosting your nurturing efforts.

  • Intertype printing

How to Align Content to Your Marketing and Sales Strategy

Marketing|

Sometimes you just have to state the bleeding obvious…content that doesn’t support your marketing and sales strategy is a total waste of time and money. Seems pretty obvious, however do you have a methodology of avoiding this all to common trap? Intertype’s 3 step formula will help you to keep your content on track

  • Digital Printing Iridess

Another World’s First

Stop Press|

Intertype has done it again…another World’s first (stay tuned, there's more coming) Don’t take our word for it, the following press release from Color-Logic has already attracted interest from around Australia and Internationally.

  • Intertype Printing

Intertype Acquires Melman

Stop Press|

Marketing and Sales Communications business, Intertype has acquired Melbourne based custom stationery manufacturer, Melman, on 1st January 2017. The Melman acquisition extends existing capabilities and expands capacity to service new markets.

  • Intertype publishing and printing is licensed to carry the Australian made and owned logo

Buy Australian. Will you take the pledge?

Marketing|

With BREXIT in the UK and a new President in the White House trumpeting “buy American, hire American” it has become very obvious to me that all of us Aussies need to get on board and support the grass roots of our economy by buying Aussie made and Aussie owned.

  • printing, graphic design, ring binders, tab dividers

Is Your Number Up?

Marketing|

The other day I went in search of a thirtieth anniversary gift for my lovely wife. The gift buying journey was an interesting exercise on how marketing hasn’t changed a lot over 30 years and it highlighted how many businesses are still wasting opportunities and pissing off prospective customers.

3 Steps to Proposal Success

Marketing|

Everyday in Australia, the UK and USA over 20 million people, business owners, sales reps, bid managers etc, produce over 20 million B2B, or business to business, proposals. The vast majority, approximately 90% of which, will fail. I believe that with the right mindset and some basic training, most proposal managers can easily double or triple their success rates.

  • Lead Generation

The Lazy Business Owner’s Guide to Lead Gen

Marketing|

Effective Lead generation is make or break for every single business. If you don't attract new leads then you are going to struggle to stay in business for the long term. Yes, selling is obviously important but without leads in the first place you have no one to convert.

  • AIDA Marketing Process

Who Else Wants More Customers?

Marketing|

I spend a lot of time networking and a lot of time reading business forums and connecting with the business owners that I meet. A common question that people ask is how do I get my customers? It's a perfectly valid question. Without customers purchasing your product or service you don't have a business. If you're not making any money then you're very quickly going to go out of business.

  • digital printing, self publishing, print on demand

Do You Know What To Do Next?

Marketing|

Having grown our printing and publishing business from scratch meant that many of our systems and procedures where in need of some tidying up and being properly documented. Having done so has put us on another growth cycle.

  • marketing and sales process, digital printing

Marketing Success

Marketing|

Do you ever look at your competitors marketing and business activities and wonder how do they do it? Do you wonder why they are so much more successful than you and how you can get to be where they are? 

  • Intertype Printing

Is This Costing You Serious Dollars?

Marketing|

You can have the latest and most expensive equipment, amazing staff or a unique and world beating product or service however without this asset you do not have a business. This asset is the key driver of cash for every business which also establishes your business as a saleable (and valuable) entity.

  • self-publishing, digital printing on demand

How to Create an Amazing Book Title

Marketing|

There are many examples throughout history where books were written and published unsuccessfully... until they changed the title of the book. In fact, some authors have ONLY changed the title of their books and have become best sellers after their first printing sold just a few copies.

  • B2B Marketing

Top 3 B2B Marketing Highlights and Lowlights

Marketing|

Recently I took up an opportunity to sponsor The inaugural B2B Marketing Leaders Forum. For me B2B Marketing has been a 30year passion of mine and underpins the products and services I provide in my “printing” business. This article gives a high level view of the conference, where B2B Marketing is at in Australia and dives into my view of the highlights and lowlights. In doing this I may tread on some toes so if you don’t like reality checks you’ve been warned.

  • Digital print wow kits

How to Bag a Customer for Life

Marketing|

Brand loyalty is one thing that stands out and is a big factor behind the success of Big brands which got me thinking about how can you build a business that’s based on deep and significant customer relationships.

  • Marketing Pyramid

Is Your Marketing Arse Up?

Marketing|

We see it all the time. Small business owners’ race off chasing the latest shinny marketing baubles in the vain hope that they will rescue their business BUT it never works. That’s because their marketing efforts aren’t built on solid foundations.

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