To date, the tools to help graphic designers have been very generic in nature.
To thrive as a designer you need to build specialist skills hence the need to create tools that are aligned to specific printing techniques such as the Irridess Press’ CMYK+ capability.
Tools that provide a practical guide to optimising the printer’s capabilities enable designers to differentiate themselves by delivering exceptional value to their clients.
We know how frustrating this is. Intertype first experienced this issue in 2004 and it has only grown worse over the years.