Look at the successful businesses around you and you will notice one of the things they have in common is consistent branding along with attractive visuals. I look to Apple as being one of the best in the World at the visual manifestations of their brand. They even extend this into industrial design to create a complete package.
I’m guessing that the problem is many entrepreneurs are trying to build a viable business on the smell of an oily rag BUT that’s the hard, slow and risky way. You work your butt off to build a business that delivers you an income stream and becomes an asset that you can flip later but for most it will only bring heartache.
While the blame game is raging, there is one simple fact that is being missed. Good graphic design would have prevented this embarrassing error.
Under appreciate the “finished artwork” process at your peril!!! Yes, you’ve been warned…screw with this vital function and you will greatly increase the risk that the visual aspects of your marketing material will be “off brand” while your production costs will skyrocket. Every day in Intertype’s printing division we see just [...]
Anecdotally, artwork file problems are one of the biggest issues in the printing industry; but really, how big is that issue?
