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Good Design is Good Business

Look at the successful businesses around you and you will notice one of the things they have in common is consistent branding along with attractive visuals. I look to Apple as being one of the best in the World at the visual manifestations of their brand. They even extend this into industrial design to create a complete package.

By |2020-02-27T07:52:25+11:00February 27th, 2020|Graphic Design|Comments Off on Good Design is Good Business

Is your Marketing Support Team (or lack thereof) Holding you Back?

I’m guessing that the problem is many entrepreneurs are trying to build a viable business on the smell of an oily rag BUT that’s the hard, slow and risky way. You work your butt off to build a business that delivers you an income stream and becomes an asset that you can flip later but for most it will only bring heartache.

By |2018-01-27T07:36:49+11:00May 30th, 2017|Graphic Design, Marketing|Comments Off on Is your Marketing Support Team (or lack thereof) Holding you Back?

What does a Finished Artist do and why is it important?

Under appreciate the “finished artwork” process at your peril!!! Yes, you’ve been warned…screw with this vital function and you will greatly increase the risk that the visual aspects of your marketing material will be “off brand” while your production costs will skyrocket. Every day in Intertype’s printing division we see just [...]

By |2018-10-11T22:47:20+11:00July 26th, 2016|Graphic Design|Comments Off on What does a Finished Artist do and why is it important?

The Top 5 Finished Artwork Problems Plaguing the Printing Industry

Anecdotally, artwork file problems are one of the biggest issues in the printing industry; but really, how big is that issue?

By |2019-09-30T22:02:21+10:00March 22nd, 2016|Graphic Design|Comments Off on The Top 5 Finished Artwork Problems Plaguing the Printing Industry