Welcome to the Marketing Category in the Intertype Blog. Here you will discover a wealth of marketing tips, news and views.

While primarily focused on B2B marketing, we also cover a range of marketing topics.  Self-published authors and content creators find the articles especially rewarding.

Are you a self-published author who wants to generate an income from your published works? Check out the many articles that go to the heart of what’s needed to be a successful author and content creator.

Read this before you start your book

When we look at goals we need to understand what you want to achieve in the short, medium and long term. This underpins a lot of the marketing hooks that are needed in the three phases of publishing (Preparation, Publishing, Promotion).

By |2020-03-23T14:03:52+11:00March 23rd, 2020|Marketing, Self-Publishing|Comments Off on Read this before you start your book

How to Create an Amazing Book Title

There are many examples throughout history where books were written and published unsuccessfully... until they changed the title of the book. In fact, some authors have ONLY changed the title of their books and have become best sellers after their first printing sold just a few copies.

By |2019-06-22T10:42:46+10:00June 22nd, 2019|Marketing|Comments Off on How to Create an Amazing Book Title

Best Marketing Communication Tools

Every day each of us is bombarded with over 3000 marketing and branding messages. This cacophony of noise along with the million and one so called “marketing gurus” leads to confusion on the best way to communicate to potential and existing customers.

By |2021-01-05T15:37:45+11:00March 25th, 2019|Marketing|Comments Off on Best Marketing Communication Tools