Avoiding Common Artwork Errors Just Got Easy

Graphic design is an important but under-appreciated activity. It must be on brand, look good and work in the entire production process.

Intertype deals with 100’s artwork files every week…and we see it all. In fact, over 90% of the files we receive contain finished artwork errors that will result in reduced print quality, compromised marketing performance and increased printing and supply chain costs.

The reasons for this are many and varied. They include lack of experience, time pressures and not understanding the nerdy technical requirements of the multitude of printing processes and how they impact the finished artwork.

Marketers ask too much of graphic designers to deliver outstanding creative solutions while supporting branding requirements AND deeply understanding the changing complex technical requirements in the production processes. To deal with this Intertype has developed a Unique 5-pronged approach.

Unique 5 Pronged Approach

We’ll be in touch soon!

Your Successful Project is Only 3 Steps Away

Step 1

Request a Quote

We understand that every successful publishing and printing project needs to be within budget

If you have a good understanding of your specification click the “request a quote” button below

Step 2

Refine Your Spec

We work with you to ensure your project will achieve your outcomes at the lowest holistic cost.

If you would like to have a detailed discussion click the “request an appointment” button below

Step 3

Make It Happen

The Intertype Team will use our combined skills and experience to deliver the result you expect.

Feel free to reach out at anytime via email, phone or the “contact us” button below

Helping Designers to Properly Prepare Artwork

Templates are available for more complex applications including

  • Ring Binders
  • Tab Dividers
  • Presentation Folders
  • Pull Up banners

Free resources to help graphic designers with

  • Outputting press ready PDFs
  • Using international PDF standards especially PDFX 1a
  • Colour spaces
  • Pre-fighting before sending off artwork files
  • An ever expanding range of training and awareness resources are being developed

Intertype’s Pre-Flight Process

The artwork file issues Intertype constantly encounters has lead to the development of a unique and comprehensive artwork quality checking process.

There is virtually an infinite variety of logic variations that can be used to create artwork along with massive number of Adobe software versions which means that Intertype can’t guarantee 100% of the problems are identified however current statistics are showing an over 99% success rate.

A confident tender bid manager due to quality custom ring folders

Every file we receive is processed via Intertype’s pre-flight process which is in effect an artwork quality check

  • Colour spaces
  • Image resolution
  • Clear spaces
  • Trim sizes
  • Bleed
  • Compliance to the International standard PDFX 1a

If errors are found your designer will be notified and they can choose to either:

  • Go ahead without changes
  • Resubmit the file in which case a $25 + GST additional pre-flight fee will apply
  • Request Intertype to repair the file using our Collaborative Artwork service

Minor fixes to the PDF file maybe be possible, however the graphic designer needs to be careful with version control. Major fixes may require working with the original native design files

Collaborative Finished Artwork

Intertype’s collaborative and finished artwork services give you peace of mind knowing that your artwork will be faithfully reproduced in the print production processes while saving you time and holistic artwork costs.

  • Sometimes you need extra horsepower or resources to get that critical project across the line
  • You may need some help with the “nerdy” aspects of the Adobe suite of software to create well structured and colour managed press ready PDFs
  • You may require some images from our image library to use within your artwork
  • You may require help with formatting MS Word documents
  • You may have manuals or books that require multiple PDF files to be stitched together
  • Converting files to different file formats including ePub
  • Even some one on one coaching
Graphic design in house at Intertype
Graphic designer at Intertype publishing and printing

Access Intertype’s Image Library

Intertype subscribes to one of the most comprehensive video libraries in the World. Customers can save hundreds of dollars per project by using the images covered by Intertype’s subscription. You should be mindful of:

  • Finished artwork must be printed by Intertype
  • You search the library and advise us of the image number and we will download it for you
  • Image down load fee applies of $10 + GST per image

  • Quantity limits may apply


  1. Check resolutions
  2. Adjust image sizes
  3. Contouring of images
  4. Convert colour separations to CMYK
  5. Colour correcting

Illustrator and InDesign

  1. Vector image corrections
  2. Convert colour separations to CMYK
  3. Set up the proper use of swatch colours
  4. Embed and/or outline fonts
  5. Set up appropriate bleed
  6. Remove white backgrounds
  7. Image scaling
  8. Correcting linking issues
  9. Preparing PDFs

International PDFX 1a standard

  1. Outputting email quality proofs
  2. Outputting press ready proofs

Formatting Contents for Manuals and Book Publishing

  • MSWord formatting
  • Creating tables of contents and indexes
  • Inserting hyperlinks
  • Creating compiled print ready PDFs
  • Creating downloadable PDFs
  • Creating ePub files
Marketing expert working on campaign data
short run catalogues by Intertype publish and print


Intertype’s clients gain access to an ongoing program of education around aspects that impact on the graphic design process. Intertype’s expertise doesn’t lie in the creative side of graphic design however we do understand:

  • Online and Offline Marketing
  • Brand Management
  • Colour Management
  • Digital Printing
  • Offset Printing
  • Screen Printing
  • Pad Printing
  • Print Finishing
  • Book Binding
  • Ring Binders
  • Tab Dividers

Trusted by Authors and Leading Organisations Across Austraila

The team at Intertype were incredible in accommodating my fast-approaching deadline, organising and executing my print job quickly without compromising the quality of the product. Couldn’t be happier with the work they did, would highly recommend them.

Ellen Stockwell, Strativity

Since contacting Intertype I have enjoyed thoughtful, helpful, prompt, and friendly service, as though I was dealing with family. This may sound
like I am being paid to write this, but I know, I was both pleased and surprised. For example Intertype suggested adding a couple of blank pages to reach the threshold thickness of a bound volume, releasing me from staples. This is service, attention to a minor order customer. The beauty and professionalism of my first POETRY book brought tears, some left on Ian’s answer service. Looking forward to future projects.

Darryl Pearce, Poet: Pearcemelville

Fantastic service, really helpful throughout the whole process of producing a publication. Could not recommend any higher!

Intertype published two private books for us this year – a first for us – and the experience was entirely satisfactory. Quality of production exceeded expectations and drew many favourable comments from family and friends. Communication with the Intertype team was first rate and costs were surprisingly competitive. We have four more books in prospect and will direct them all to Intertype.

Robert Whitty, Author: Writing Home

The level of care and consideration from Ian, Lyndal and the team has been exceptional for our printing project – they have gone above and beyond to ensure our print was of the highest standards – educating us along the way to ensure we could continue to produce great design that translated into print. Intertype is not just a supplier – they are a printing partner, and I’m incredibly grateful to have them on the team. We look forward to many more print runs!

Dara Donnelly, Studio Evolution

Ian Bosler and his team at Intertype understand business books and authors. Amazing support. Expert guidance and brilliant quality of products. Aussie made quality at competitive pricing – great stuff.

The binders, slipcases & dividers arrived today for Waterfront Way and they look fantastic!

I’d like to thank you and your team again for sweeping in and saving the day, being proactive with my errors – I greatly appreciate it.

Marija Kocovska, Icon

In all my dealings with Intertype – starting with Jennifer who answers the phone, through to Lyndal in design and Ian Bosler at the helm – I have found them to be thoroughly professional, accommodating, efficient and honest, which is a rare thing to be found in business. The staff are able to juxtapose all the qualities we expect from a large organisation with all the pressures of deadlines, clients and couriers with the human qualities of warmth, understanding and a genuine desire to help you achieve your goals. I cannot recommend them highly enough.

Pam Wood, Editor: Perhaps They’ll Listen Now

Intertype delivered 12 copies of my book, “Top Secrets For Sales $uccess”, to me on short notice to support a consulting assignment in Seattle, 12,000km from home. Excellent service! Thanks Ian and team.

Amazing, thank you and thank you for your prompt action today. My day went from feeling a bit overwhelming to so positive because of you and your team.

Tash Oldaker, Optim Leadership

Oh wow!

Just received the folders.  They look FANTASTIC.  Thank you so much.

More importantly, the big bosses are happy too

Nikki McMahon , HACCP Australia

Intertype are great! Requests are always responded to promptly with a quality product delivered on time.

Reanna Bono, VACCA

The folders arrived and they look incredible. Thankyou to you and the team; from the moment you took this project on, the communication, and service was incredible and the finished product far exceeded my expectations.

Nick Boyd, HPSA

Writing a book was an enjoyable but stressful experience until I was lucky and fortunate enough to find Intertype. Ian and his entire team were absolutely fabulous with my book writing journey.

I struggled to find a company that was understanding and encouraging however I was amazed that Intertype answered their phone and their emails either immediately or within a very short time! Their service is outstanding and I would highly recommend any author to put their trust in Intertype. I did, and I can honestly say that it’s one of the best decisions I have made…Thank you Intertype

We have been using the services of Intertype since we commenced trading in 2009. We have maintained our relationship with them because Intertype have consistently demonstrated exceptionally high standards of printing and publishing. In our regular communications with the entire team, we have always received an immediate response to any issue we may have proposed. Customer service to our subscribers requires an excellent quality of print, an extremely high standard of packaging and prompt and fast delivery. In the 14 years plus that we have been using the services of Intertype, we have received from them that entire working package.

Lucky Kalaf, The Family Law Book

I would like to extend my thanks to you and your team for the prompt and professional service offered to me recently.

You do a great job and the timeliness was fantastic – THANKYOU

Today we received the wall planners and they look fantastic – thank you!

Even though I had some interest in having my manuscript published, I was somewhat generally disappointed with the attitude of the companies that I dealt with. Their attitude was very profit driven and it was all about exploiting rather than adding value to the experience and the community.
Hence, I sought out Intertype as an alternative to taking my work to a possible next step.

I am extremely happy with the presentation of the final product. There are considerable punctuation mistakes, and some paragraphing/formatting issues, but these are my errors.

In the final analysis, I decided to have the document printed without any real editing: not even shallow editing, and now I regret this to an extent… you can’t fix things after the print.

So, I am generally extremely happy with the printing aspect of my work, I think it looks far better than I could have imagined. If I could have my time over again, I would spend a little more money to create a more polished product. If I could provide any suggestion to Ian / Intertype, it would possibly be to ‘encourage/urge’ authors to pay more attention to the final product beyond just printing.

Thanks to Ian, Alan, & all at Intertype

Chris Solomidis, Author: Are We There Yet?

Working with Intertype was pleasant, they were understanding and considerate. They helped me understand the process and guaranteed that I would get a great product. It was fast once the process was complete.

Matthew Derbridge, Author: Age of the Immortal

We received the folders yesterday & the look fantastic. We are very happy with the quality & vibrancy of the print.

You guys have done a fabulous job!

Thanks so much,

No hassle, straight talking, deliver what they promise! Easy to deal with, very understanding of the clients needs and nice people to deal with. I will certainly use Intertype again with my next project!

Excellent customer service and great quality printing with a very fast turnaround as promised. Looking forward to a long relationship with Intertype.

Graham Wright, Edu Consulting

Please excuse the tardiness in my reply, been a crazy week.  I just wanted to pass on my thanks to you both for arranging the monster cheque to be delivered in time for our photoshoot  on Wednesday, it is sincerely appreciated.

Brenda Hockaday, Moonee Valley Racing Club

Great service, fast and efficient.. and lovely people to deal with.

Neil Shultz, Schwab Consulting
Awesome job on the binders and slip case.
They are a superb product and thank you for your great service too.
I’ll be recommending this to our other clients also.
Tim Robinson, Spirit Graphics

Many thanks for the Retail Welcome Packs – they look great!

You have both been a pleasure to work with.

Melanie Metzer, Lendlease
The binders look fantastic!!
Thank you so much for producing these so quickly and I am super impressed with the quality.
I will be in touch when ever my next custom project comes up.
Lisa Akkari , Hunter Douglas

Great experience from Ian and the team. Thank you for your above and beyond efforts for my deadline.

Michael Low, LSH Auto

Just to let you know that the books arrived in good order and discipline and to thank you for the fine workmanship. And please also thank Lyndal for me. The covers turned out really well. Dunno if you meant there to be an extra copy of each, but I ain’t complaining.

Nick Creech, Author: Annabella

Great design, speedy responses and amendments to design. Very fast turn around after proof was approved. The business cards arrived yesterday and look fantastic. Love the weight and waxy feel of the card. Thanks for the great work and speedy delivery!

Sara Yamabe, Miglic Macleod

Intertype publish and print were patient and easy to work with. Thankyou for a wonderful experience for my first book.

As a graphic designer without extensive experience with designing for commercial printing, I was lucky enough to stumble on Intertype to assist me with artwork preparation review and training for a large project I was working on.
I was introduced to Lyndal who shared with me her wealth of knowledge and experience and was able to check my files and provide invaluable feedback on what needed updating in order to meet industry standards.
Without the help of Lyndal, I would have been completely in the dark and I cannot thank her enough for her patience, expertise and fantastic customer service throughout the process.
The few hours I spent working with Lyndal gave me a great insight and understanding of finished artwork preparation and I will no doubt be calling on her expertise again in the future.
It’s a fantastic service that I did not know even existed and highly useful for graphic designers to take advantage of to save unnecessary delays at print time.
Lisa Gercovich, Graphic Designer

Just wanted to say thank you for getting that order out on time recently – it ended up arriving on the Monday so it worked out perfectly. We really appreciate your hard work, everyone was really impressed how easy and fast the turn around was.

Joel Guest, Maybo

As a first time book writer, having completed my draft Intertype were very professional in helping to get the book to a ready state for launch. They used their experience and skill, along with a high sense of professionalism to get the book to the market – I don’t know what I would have done to get through all those tricky steps without them.

I could not recommend them highly enough

Let’s Make Things Happen

Do you have a publishing or printing project that you want to get moving straight away?

“ Intertype Publishing and Printing are great! Requests are always responded to promptly with a quality product delivered on time.”

Reanna Bono


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