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The Media Framework for Your Author Platform
Explore the Media Framework of the Author Platform Pyramid and how you can use it to amplify your messages
Technology Tools for Author Platforms
Confused about what tech tools you need for your author platform? You’re not alone but this article
Marketing and Sales Process for Authors
When properly applied a marketing and sales process will deliver predictable results and will eliminate
Author Branding Made Simple
Branding is just as important to Authors as for any business mode. Done correctly it will build on the
Using Personas to Define Your Ideal Reader
Personas, sometimes referred to as Avatars, are an amazingly powerful tool for creating your marketing
How to Define the Audience for Your Book
A big and common mistake I see way to often is Authors thinking that everybody is their target audience
Read this before you start your book
When we look at goals we need to understand what you want to achieve in the short, medium and long term
Good Graphic Design is Good Business
Look at the successful businesses around you and you will notice one of the things they have in common
Marketing Success
Do you ever look at your competitors marketing and business activities and wonder how do they do it?
The Choice is Simple
In business if you get the basics right, you're well on your way to business success. And one of the
