This important aspect is often overlooked especially with Small to Medium sized businesses and those new to trying to win large Government and private contracts. Most businesses have an overall business strategy. This is used to help maintain focus, improve internal and external communications, gaining stakeholder buy-in and to minimise overall business risk. That’s why it’s essential that the bid and tender management strategy exists and aligns with the overall strategy. The key bidding strategy elements we look for or help our clients to develop include: 1) Clearly defined target market 2) Unique value proposition. Once the overall bidding strategy has been defined this is used to help evaluate each opportunity for strategic fit. Occasionally this may require a revision to the bidding strategy for the specific opportunity. Naturally any revision will then go through a stakeholder signoff process before any resources are allocated to the bid. A sound and well defined bid and tender management strategy is a fundamental foundation for the bid planning process and the crafting of the main message theme throughout the proposal response. | 
Tender Support Services 
